The Sound of Safety, Technology Shaping the Future of Mobility

Our journey, which began in Bursa in 1981, has made Seger Turkey's leader in horn production and a global player trusted by world giants. Today, with operations spanning over 70 countries and continuously developing technological capabilities, we design and produce innovative solutions not only for traditional vehicles but also for electric and hybrid ones. The SEGER Design Center, approved by the Ministry of Industry and Technology, reinforces our leadership in R&D and Innovation. Our vision is to position Seger as a technological product designer and manufacturer within the mobility ecosystem.

Ready for the Future with Innovative Solutions

Aiming to lead the transformation in the automotive sector, we place great importance on R&D activities. We develop solutions for the new safety needs emerging with the proliferation of electric and hybrid vehicles. In this context, we designed the Acoustic Vehicle Alerting System (AVAS) to mitigate the risk posed by the silence of these vehicles at low speeds to Vulnerable Road Users (VRUs) such as pedestrians, the visually impaired, and cyclists. AVAS alerts everyone nearby to the vehicle's presence by generating an artificial engine sound. Furthermore, we elevated functionality to the next level with the Multi-Acoustic Vehicle Alerting System (M-AVAS), which combines 5 different sounds (horn, AVAS, reverse, alarm) in a single device. We are proud to be in serial production of the AVAS system for Turkey's domestic car, Togg, and to be part of this significant project.

Global Trust and Expanding Commercial Portfolio

With our traditional air, electronic, and electromagnetic horns, we are a reliable business partner to Original Equipment Manufacturers (OEMs) including passenger car producers like Renault, Isuzu, Audi, Honda, Mercedes-Benz, Volkswagen, Tesla, Nissan, Ford, Dacia; heavy vehicle brands like BMC, Karsan, JCB, Iveco, Temsa, Otokar, DAF; and motorcycle manufacturers like Indian Motorcycle, Polaris. These strong collaborations with major vehicle manufacturers form the foundation of our quality and expertise.

To meet the diverse needs of our customers, we strategically expand our commercial product portfolio alongside our manufacturing activities. In this scope, we also offer automotive lighting products (Halogen, Miniature, Xenon-HID bulbs) and battery groups, the latter specifically for the export aftermarket. We work with select suppliers for these product groups, carrying out our trading activities.

Our production facility established in Guangzhou, China, in 2005, strengthens our presence and service capacity in global markets, especially in the Far East.

Sustainable and Ethical Approach

At Seger, we believe that success is measured not only economically but also by environmental and social responsibility. Our ethical, sustainable, and innovative business approach forms the basis of all our activities. Through our Sustainability initiatives started in 2022, we established an effective management system within our company and shared our 2023 Sustainability Report with the public, in line with our principle of transparency. We aim for continuous development with the contribution of our stakeholders and to fulfill our responsibilities towards society.

Journey to the Future

By increasing our contribution to the Turkish economy and employment, we are resolutely advancing on the path to becoming a leading brand offering technological and innovative solutions in the mobility ecosystem. Seger will continue to be the sound of safety and shape the future of mobility.